There use to be a saying that went "Be there or be square." Today, it is simply "Be there." This has never been truer for leadership. Frequent contact is one of the sincerest forms offlattery and one of the strongest forms of bonding with your clients. It creates in the employees's mind the obligation to take you seriously. When leaders fail, it's from a lack ofplanning, practice, urgency and intensity. You can't be a quitter. You have to "be there."

• Create an atmosphere of stick-to-itiveness.
• Find ways to stay in front of your customer.
• If you do too much, there is little chance you'll overlook something that is important.
• Take a few risks. Even if you make a mistake, the lessons earned will be invaluable.
• Get to your economic buyer. They have the power of the pen.
• Take pride in what you do. It will come through with huge,positive results.

People know when you hold your chin high. It provides your employees a sign you're being ambitious as well as dependable. Your staying power will speaks volumes. Be diligent, reliable, and always do more rather than less. Be there for your clients and they will be there for you.


“I never did anything worth doing by accident, nor did any of my inventions come by accident; they came by work.” - Thomas Edison

“Heaven is blessed with perfect rest but the blessing og earth is toil.” - Henry Van Dyke

“Nothing is really work unless you would rather be doing something else.” - Sir James Barrie

“I long to accomplish a great and noble task, but it is my chief duty to accomplish humble tasks as though they were great and noble. The world is moved along, not only by the mighty shoves of its heroes, but also by the aggregate of the tiny pushes of each honest worker.” - Helen Keller

“Be a lamp unto yourself. Work out your liberation with diligence." - Buhhda

“The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools." - Confucius

“Diligence is a good thing, but taking things easy is much more restful" - Mark Twain

Find out why diligence is a characteristic of every leader...



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