Persistence is a quality that makes great leaders. It forges the relationship between those too busy or skeptical to get involved and those that have the outright courage to keep coming back in the face of resistance. There has to be a good reason to be persistent. If your belief in your product, your service, or yourself falters, you will loose the drive to keep coming back for round after round of objections or down-right rejection. Persistence is not the same as being obnoxious. After the third rejection, maybe it is time to give the prospect a break and stay away for a while. Six months always seems long enough because circumstances change. Stay away too long and the prospect may give your opportunity to someone else.

Crack the door open by sending faxes, personal written notes, email or copies of articles or information that you feel would be of interest to those who are important to you. The smallest gesture can many times yield the largest result.

Diligence and determination will make you persistent and passionate, no matter the cause or task. By doing more, instead of less, your persistence will pay off sooner rather than later.


“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.” - Dale Carnegie

“I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen.” - Frank Lloyd Wright

“The heights by great men reached and kept Were not attained by sudden flight, But they, while their companions slept, Were toiling upward in the night.” - Henry Wadsworth Longfellow

“In this world, there is nothing softer or thinner than water. But to compel the hard and unyielding, it has no equal. That the weak overcomes the strong, that the hard gives way to the gentle -- this everyone knows. Yet no one asks accordingly.” - Lao-Tse

“Let me tell you the secret that has led me to my goal: my strength lies solely in my tenacity.” - Louis Pasteur

“What man actually needs is not a tensionless state but rather the striving and struggling for some goal worthy of him. What he needs is not the discharge of tension at any cost, but the call of a potential meaning waiting to be fulfilled by him.” - Victor Frankl

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